Brand COACH,

STRATEGIST & STORYTELLER

Hi — I’m Cindy.

I help entrepreneurs build brands and create the impact they desire.

At the beginning…

When I first started my business, I was coming off six years of building & growing brands at Fortune 500 and privately owned companies. I’d been reporting into the President and managing multi-million dollar brands (growing them by double digits each year).

I was pretty good at making money by connecting with audience.

So when I started my OWN business (as a wedding invitation designer)…

And I was feeling pretty cool.

I thought could build my brand with my eyes closed.

But within the first few months…I began to realize that building my OWN brand was drastically different than building a brand for someone else.

For starters — every couple months, I had a new idea for a product & service.

Every few months, I felt inspired to rebrand or pivot my business in a new and different way.

And the more I tried to “niche down” and “pick a lane” and STICK to one thing…

The more I felt like I was losing sight of the big picture vision, and limiting the possibilities of my business.

And so?

I ditched the rules.

I threw away the guidebook.

I began to experiment, to strategize, and to innovate.

I began to bring a different flavor of marketing to the table. I began to discern new strategies and ways to grow my business. I began to embrace new ways to connect with my audience.

In doing so, my business thrived.

Here’s what I do differently IN my business:

  • Embrace my multi-disciplinary and multi-passionate self. My business started out as a wedding invitation design studio, and eventually expanded to include brand strategy, copywriting, coaching, design, and more. And you know what? I’ve consistently been able to book multiple four-figure clients along the way… which shows that no matter what anyone tells you — you CAN build a brand that straddles different niches and industries.

  • Pivot whenever it feels right. In just this past year, I’ve made a several changes — including changing my target client, my offers/experiences, and the way I brand MYSELF (and my company). Pivoting whenever it feels right has allowed me to keep things fresh, and always pursuing expansion and growth.

  • Attract clients who are not only today’s clients… but who are a match for where my business is going TOMORROW. Since starting my business, I’ve been able to attract soulmate clients who have helped usher in new projects, expanded opportunities, and a greater vision for my brand. This shows me that I’m on the right track — my messaging is bringing in revenue now, but is laying the foundation for the future.

Here’s what i bring to the table for you:

8 years of experience building brands, and doing it in a unique and one-of-a-kind way… a way that respects YOU and your vision.

I’m not a consultant who will tell you how to do things.

I’m a coach and a partner, who will roll up my sleeves and help you figure out how to build the thing you want to build — and then build it with you.

Remember…

There are no rules.

You can invent your own niche.

You can create a completely new industry.

You can build a brand that does something no one has ever heard of before.

I know this is all possible, because I’ve done it.

And I want to help you do it too.