Build Your Brand:

Summer Workshop Series

A series of 4 workshops designed for early-stage to help you grow your business. Whether you’re still shaping your business idea or just starting to sell, this series will help you craft a message that sticks, and execute a marketing plan that gets results.

Each session is packed with strategy, examples, bonus AI tools, and time to apply what you’re learning to your actual business.

Schedule

  • 1. Brand Clarity: Nail Your Message

    11 AM EST on Tues, July 8

    What you'll learn:

    - Who you're helping

    - What they really want

    - What's getting in their way

    - How to craft your pitch to use at events

    Takeaway: Your brand statement + 30-second pitch

    Bonus tool: AI prompt for writing your first company bio

  • 2. Launch Lab: Turn Your Idea Into Action

    11 AM EST on Tues, July 22

    What you'll learn:

    - Minimum viable brand: what you really need to start selling

    - How to test your idea without a full website, product, or branding

    - Examples of scrappy launches

    Takeaway: Your personal “Launch Roadmap”

  • 3. Your Marketing Plan

    11 AM EST on Tues, July 29

    What you'll learn:

    - How to prioritize your first marketing actions

    - What tools to invest in (and what to skip)

    - Budget breakdown: CRM, systems, tools, branding/logo, marketing assets

    Takeaway: A starter marketing plan & marketing funnel

  • 4. Get Seen, Get Customers

    11 AM EST on Tues, Aug 12

    What you'll learn:

    - Early visibility tactics (local outreach, community building, partnerships, etc.)

    - How to tell your story in a way that connects

    - How to use ChatGPT to write posts, emails, and more

    - How to create messaging that drives conversion or repeat purchases

    Takeaway: Marketing content pillars

    Bonus tool: AI prompts to develop marketing content

HI, I’m Cindy!

I’m a brand and marketing leader who helps companies clarify their positioning, connect with customers, and drive growth.

In the past ten years, I’ve managed $150MM consumer goods brands, and served as a trusted advisor to early-stage businesses that have scaled from $0-10MM.

My superpower is connecting the dots between customers, market dynamics, and business strategy — then helping YOU bring that strategy to life across product, marketing, and operations.

When I’m not working… you can find me curled up on the couch, watching the latest Bravo reality shows. :)

  • "I just booked my first client through my website!"

    - Shree A.

  • "So many people CAME to my event - even though I didn’t share it very far in advance. I’m so happy. I could just cry thinking about it. Thank you!"

    - Elise M.

  • "I’ve been gaining more clarity ON MY CONTENT. Not that there wasn’t clarity before - but it’s a different dimension."

    - Andrea M.

  • "The past 6 weeks were exactly what I needed to find clarity on my brand."

    - Jasmine A.